Giant Step presents client work + the ‘Engagment Machine’ concept at the 2010 View Conference in Turin, Italy Click & Tweet!
Giant Step presents at the 11th international View Conference for computer graphics in Italy. The presentation featured client work as well as the ‘Engagement Machine’ concept for digital marketing and ‘Digital Modules’ – tools for enabling the creation of a variety of user-generated content online.
Companies that change the world
Thanks to the partnership between the Centro Estero Internazzionalizzazione Piemonte (the Piedmontese Center devoted to internationalization and to increasing the presence of local companies and their competitiveness on international markets), the Ontario Ministry of Economic Development and Trade, and the Embassy of Canada in Rome, VIEW becomes the meeting place between the most innovative companies from abroad and the Piedmontese realities. This is an important chance to exchange ideas and to make business.
Companies from Ontario: Canada that Change the World
GIANT STEP: Maximizing Online Engagement of Branded Content
This session will explore various design strategies that help generate high levels of online engagement for branded content. Today, people spend countless hours interacting with branded websites, and online experiences have a major effect on product branding, marketing and sales. A brand’s website can offer information, entertainment, education, community, and more. The subtle ways in which those aspects are implemented make the difference between a highly-engaging site that fans love to visit regularly, and one that is visited only once.
Various ways to increase the breadth and depth of branded online experiences will be reviewed, using recent examples including the global online community for collectible toy Gogo’s Crazy Bones, with a focus on:
* Ways to increase online registrations
* Ways to increase the time spent on your site
* The importance of the integration of all online and offline elements
* How to create a branded community that people want to join
* A variety of ways to leverage user-generated content
* How to instigate repeat visits
Presented by Gil and Eyal Katz, Managing Partners, Giant Step Inc.
Gil and Eyal co-founded Giant Step – a boutique award-winning digital marketing agency that creates branded online experiences – specializing in the production of destination sites that engage audiences online. Since 2003 Giant Step has been developing online campaigns and applications for a wide range of clients ranging from startups to major brands including Gogo’s Crazy Bones, Ingle Insurance, and AT&T Rock the Vote. By integrating technology + design + marketing in one shop, Giant Step produces destination websites, social networks, eCommerce and custom web applications that generate marketing results, including millions of online engagements.