A fast food chain has been running a variety of ‘Make Your Own Burger’ contests around the world. Click & Tweet!
Note: This was not made by ComicReply – presented for commentary purpose only!
Starting around 2012 a franchise has been inviting customers to create their own burger ideas.
An early campaign in the Netherlands launched probably the first Burger-making contest of its kind which won web awards.
As part of a major advertising campaign, participants could select from a variety of ingredients to create their own burger and submit it to the contest. Submissions were featured in a public gallery and the winning recipe was judged and added to the menu, along with an excellent prize package.
This campaign achieved unusually successful marketing results, surpassing all expectations with :
* Over 100,000 burgers created online
* Over 500,000 unique visitors
* Over 10 million page views
* Close to a million votes on burgers
* Over 30,000 new facebook fans
+ vast improvement in consumer sentiment
Since then the franchise has been running similar variations on the same contest concept around the world.
If you are interested in launching a Recipe Contest the ComicReply platform will save your a lot of time, money and headaches as it already includes all of the features needed to launch such advanced social media contests. Our team will also customize it for your unique campaign needs at reasonable rates and terms.
For more information about using ComicReply for your social marketing campaign contact us here:
Photo source: Pixabay