National furniture retailer invited customers to get organized in the Clean Your House Contest. Click & Tweet!
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In a brilliant marketing move a retailer selling furniture, wall decor and home accessories held a contest inviting people to clean their house. The contest offered three simple steps to win home decor products.
As the most-voted entries won prizes, participants were incentivized to shared their photos (which spreads the word about the contest and brand).
Timing the contest with Diwali, a Hindu festival of lights that requires of people to clean their house, it was easy for a large population to participate as they were cleaning the house anyways. The company also used a Diwali themed Twitter hashtag for the campaign.
This is an example of how you can turn a very simple photo contest into a timely exciting experience for customers that promotes your brand.
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Photo source: Pixabay