Conduct Research Indirectly with Creative Contests
It’s all about getting the correct information. Regular research surveys and focus groups can generate skewed data as the audience is in a ‘survey mindset’. But running creative contests can provide insights that would not otherwise be possible.
Running creative contests for market research can be useful in:
* Identifying what products, characters, sounds, etc. are more effective
* Find how audiences would perceive your product or service
* We can design a specific creative contest for your unique research project
* Contests can run 24/7/365 to refine the data over time