ComicReply completed the York Entrepreneurial Development Institute program with a Venture Fair presentation and booth at Schulich Executive Education Centre, York University.
The Venture Fair presentation introduced the idea that marketers are running photo and video contests to attract customers in a fun and exciting way. While these contests are fun, it is a lot more fun for customers to be able to remix branded content to create their own contest entries.
Today there are various digital platforms that make it easy to run photo/video contests and sweepstakes of all kinds. But there is still no platform that makes it easy to run any type of remix contest. Some examples shown were Tim Hortons’ Duelling Donuts contest where fans create donut ideas and McDonald’s Build a Burger contest in the Netherlands where fans create burger ideas and the most-voted became a real burger at the restaurants. ComicReply is probably the first platform that enables marketers to easily launch, manage and measure such interactive contests.
The acceleration program was a 3 month initiative for Toronto and York Region ventures, providing lectures, seminars, workshops and mentors. Designed to help both for-profit and not-for-profit startups. Helping entrepreneurs grow their business the program also supports the ventures with help in raising growth funding.
SEEC trains business executives with a wide variety of certificate programs with practical education from world-renown topic experts. SEEC is part of the Schulich School of Business, known as Canada’s Global Business School™ which is ranked among the world’s leading business schools by a number of global surveys. Schulich’s MBA program is ranked #1 in the world by the Aspen Institute.