Help your customers try on your catalog of eyeglasses in fun social media contest – the Fave Frames Contest invites shoppers to share new looks! Click & Tweet!
Are you in the eye care business? Helping customers find the best frames? Then this is for you.
When customers visit your store they try on many frames before they choose one. A major aspect of this decision is based on the way the frames look on them. So they try on many looks and once they like it then start thinking about the fit and comfort.
Usually people don’t pick a frame that makes they look very differently from their own internal vision of what they want to look like. Our own self-image of our face is an interesting topic of discussion. Everyone has an idea of what they look like and when selecting eyeglasses they usually don’t want the frames to make any major difference in their look. They know the frame will make a change, but often choose the ones that make the least change. On other occasions, people actually search for a new look for themselves and explore all types of frames that make them look totally different.
It makes sense for eyeglasses retailers to offer an online fitting room where people could upload their photo and try on many frames – searching for the best look for them. Then they can visit the store and ask to try on their favorite frames. Surprisingly, most eyeglass retailers still do not offer this service online.
This is where the Fave Frames Contest can really shine. In this contest we go beyond even that virtual fitting room and make this whole experience a social media contest!
There are various ways to implement this:
1. A contest where people upload a photo, try on images of frames and submit their favorite as contest entries.
2. A similar concept but enabling participants to have 3 photos of themselves with different frames on – and allow people to vote for their favorite option out of the 3.
In both cases, the ComicReply platform makes it very is to launch, manage, and measure such an advanced social media contest. The platform includes all of the features you will need, including an easy way to upload images of your product catalog into the contest system for participants to place them no their face photos.
The contest can run at the same time on a mini-site, branded mobile app, and your branded Facebook page. Visitors see a stream of contest entries and vote for their favorites. The most voted-entry wins a gift certificate. Participants share their entries with friends to gain votes to win prizes.
Once the contest is over, you can easily launch it again. Unlike sweepstakes and other basic contests, this contest doesn’t get boring because every time you can have different themes, frames, and different people submit different entries each time.
This type of contest is perfect for:
* Eyeglasses stores / retailers
* Eyeglass brands
* Sunglasses brands
Interested? Let’s talk.
Every marketing situation is unique. We are here to help you identify the most powerful way to promote your brand on social media. Contact us to start a conversation.