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Gogo’s Crazy Bones.

Best-selling collectible toys

Project Description

case_gogos

Gogo’s Crazy Bones

Character, Comics, Photo + Video Contests

CLIENT: PPI Worldwide / Magic Box Int’l
LAUNCHED: 2009/10 + updates 11/12/13/14

View Contest

NOTE: This is an example from the early days of ComicReply. As part of developing the online experience for the brand, Giant Step also included creative contests using a customized early prototype.

Gogo’s are branded figurines that kids collect, trade, and play games with.

When a fan visits the site, the first thing they would like to do is create their own characters. So we created a character-making contest where the most-voted characters win prizes (using a YouTube-style gallery for viewing and voting).

We created a comic-making contest, where fans can create comics using the branded characters with a mix of backgrounds, talking bubbles, etc.

The most popular creations are always featured in the Hall of Fame, so fans can be a little ‘Gogo-Famous’ on the site.

Fans worldwide created over a million visual entries (with tens of millions of views and votes).

The project won international advertising and interactive awards and presented at conferences.

2009 Outstanding Achievement winner, Interactive Media Awards
> 2010 View Conference (animation) presenter
> 2010 Davey Awards – Gold Award winner
> 2010 nextMEDIA ‘Digital Hot List’ finalist
> 2011 nextMEDIA/NATPE ‘Digital Launch Pad’ finalist
> 2011 Gold EMPixx Award winner

 

The engagement instigated by these creative contests was a catalyst for product sales:

 

The site was launched in multiple languages with unique products and promotions per location in nearly 30 regional, national and international promotions. For much more about this project visit http://www.giantstep.ca/v5/work/case_gogos.php

 

2009 Outstanding Achievement winner, Interactive Media Awards
> 2010 View Conference (animation) presenter
> 2010 Davey Awards – Gold Award winner
> 2010 nextMEDIA ‘Digital Hot List’ finalist
> 2011 nextMEDIA/NATPE ‘Digital Launch Pad’ finalist
> 2011 Gold EMPixx Award winner

 

The engagement instigated by these creative contests was a catalyst for product sales:

The site was launched in multiple languages with unique products and promotions per location in nearly 30 regional, national and international promotions. For much more about this project visit http://www.giantstep.ca/v5/work/case_gogos.php


awards

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