ComicReply market research at KidScreen Summit
We had a great time at the 2012 Kidscreen Summit in New York with the Youth Media Alliance, introducing ComicReply to production companies, broadcasters and distributors.
From our conversations it become clear that there is a need for inexpensive social engagement tools for kids media brands and ComicReply is the type of platform that can make it happen.
Exploring a variety of creative contest ideas we found that the most common is a simple Comics Contest and Character Contests for character-based brands.
We realized that practically every cartoon can have it’s own Comics Contest on the web and as a mobile app. Using the platform to launch many similar contest will still keep them unique as each cartoon has it’s own look and feel and content assets (backgrounds, characters, props, etc.). For example, a Comics Contest for the Simpsons will be very different from a Comics Contest for the Muppets because the content is totally different.
We are excited to finish fixing bugs, and refining the platform so it can be used by many cartoon brands!
About Kidscreen Summit
Kidscreen Summit is the kids entertainment industry’s most important annual event. Top executives attend Kidscreen Summit to take advantage of the year’s best business networking, and to engage in critical dialogue on issues that affect the industry.
About the Youth Media Alliance
Youth Media Alliance (YMA) seeks to enrich the lives of Canadian children and teens by helping improve the quality of the content created for them on all screen-based media. The Alliance pursues its mission of encouraging high-quality content by presenting annual awards of excellence to the best productions targeting young English- and French-speaking Canadians. It offers ongoing training tailored to the special needs of youth production professionals through workshops, seminars, and special events such as the Children, Youth & Media and Média-Jeunes conferences. It also conducts original research investigating the impact of screen-based media on young people. Finally, Youth Media Alliance lobbies governments to generate interest in all matters concerning screen-based content for young Canadians.
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