Looking for a digital loyalty campaign for your coffee chain? Run a Coffee Art Contest. Click & Tweet!
Coffee Art has become an international sport and today there is even a World Latte Art Championship.
So how do you make your coffee shop a favorite of the locals? Beyond the obvious product and service issues that every store aims to perfect, an often overlooked aspect is the ‘Fun Factor’. People go to coffee shops for the caffeine but also for the atmosphere – and a great way to make the atmosphere more fun is to have a social contest!
How it works:
* In this contest people draw in a coffee cup and submit their drawings as contest entries.
* Entries are posted in a public gallery for views and votes. When starting the app you see a stream of coffee art in a branded app with a countdown clock and invitation to submit coffee art drawings to win a prize.
* Using a special drawing editor, participants draw with foam, chocolate, cinnamon and other ingredients, at various levels to make the drawings look as real as possible.
* Participants share their drawings with friends on social media to show off their creations and gain votes to win prizes.
* Once the contest is over, the most-voted coffee art drawings win prizes
Then you can start a new contest right away. This is an evergreen contest concept that people enjoy participating in many times. Unlike other types of contests this doesn’t get boring because every time you can direct participants with a different theme, new drawing entries crowd-source original content that makes it unique, and new people discover the contest – accumulating fans with every contest!
Note: using ComicReply as a ‘white-label’ platform for the contest, you can also easily manage multiple levels of winners. The contest can have local, regional, national and international winners. That way even participants from small towns can win locally. The app can also have winners per neighborhood using the mobile app GPS system. These more advanced features are already built into the platform.
This type of contest is great for:
* Coffee shops
* Coffee machine brands
* Coffee distributors
* Restaurants that serve coffee
* Shopping malls and entertainment centers
Interested? Contact us to discuss your unique situation.
Every business is unique and the implementation can be done in limited or extravagant ways. The ComicReply platform has all of the features you will need to run this type of contest and our team can customize it for your needs at very reasonable rates and terms.
Photo source: Pixabay