Giant Step presents the ‘Engagement Machine’ as finalist in nextMEDIA’s 2011 Digital Launch Pad at NATPE in Miami
Giant Step presents client work and the concept of ComicReply as a finalist in the 2011 Digital Launch Pad competition in Miami, a new partnership of nextMEDIA and the National Association of Television Program Executives (NATPE).
The session focused on the power of leveraging online User-Generated Content (UGC) contests to maximize marketing results on the web. Giant Step’s online Engagement Machine concept provided a high-level view of digital marketing for content brands, as well as a collection of Digital Modules that enable online audiences to create personalized branded content.
ComicReply is a platform that helps marketers leverage the power of 'Creative Contests' to generate exceptional marketing results with minimal effort. Creative Contests invite fans to create branded-personalized 'fan-art' in a contest setting.
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