Clean Your House Contest by Furniture retailer

National furniture retailer invited customers to get organized in the Clean Your House Contest.

Note: This was not made by ComicReply – presented for commentary purpose only!

In a brilliant marketing move a retailer selling furniture, wall decor and home accessories held a contest inviting people to clean their house. The contest offered three simple steps to win home decor products.

Clean-your-house-contestStep 1: Clean house house
Step 2: Take a photo
Step 3: Upload to their Facebook wall

As the most-voted entries won prizes, participants were incentivized to shared their photos (which spreads the word about the contest and brand).

Timing the contest with Diwali, a Hindu festival of lights that requires of people to clean their house, it was easy for a large population to participate as they were cleaning the house anyways. The company also used a Diwali themed Twitter hashtag for the campaign.

This is an example of how you can turn a very simple photo contest into a timely exciting experience for customers that promotes your brand.

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Photo source: Pixabay

 

 

 

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Clean Your House Contest by Furniture retailer
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National furniture retailer invited customers to get organized in the Clean Your House Contest. In a brilliant marketing move a retailer selling furniture, wall decor and home accessories held a contest inviting people to clean their house. The contest offered three simple steps to win home decor products.
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ComicReply - Audience Engagement Platform // Social Media Contests
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ComicReply is a platform that helps marketers leverage the power of 'Creative Contests' to generate exceptional marketing results with minimal effort. Creative Contests invite fans to create branded-personalized 'fan-art' in a contest setting.
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