Twitter Caption Contest makes waves – chocolate wafer brand asked consumers to fill in cartoon captions with glowing results. Click & Tweet!
Note: This was not made by ComicReply – presented for commentary purpose only!
A digital agency in India created a wonderful campaign for a chocolate wafer brand that presented consumers with branded comics on Twitter inviting them to write captions for the comics.
Using a hashtag referring to the brand’s famous tagline on Twitter, the campaign asked people for spontaneous ideas for captions and received millions of entries.
Six winners received gift certificates and one grand prize was provided of a trip to Goa.
This is a great example of how a simple campaign well crafted and managed can generate amazing results.
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Photo source: Pixabay